Startups, scale-ups, games, machine learning and web — usually somewhere between strategy and delivery.

I own the technology strategy and roadmap, kept tightly aligned to where the business is going.

• Led the enrolment migration from WordPress to Next.js + AWS Lambdas with zero downtime through peak season.
• Introduced a new booking system that drove a 17% uplift in extra-credit purchases.
• Co-own the technology budget with the Head of Product, balancing resilience against growth.
• Lead a small, high-performing team — and stay hands-on for the deliveries that matter.

Advising leadership on the technology decisions behind a launch and long-term growth.

• Advising on technology strategy, vendor selection, and digital member experience.
• Designing scalable systems to underpin launch and sustain growth.

Architected new analytics products as the company expanded into games analytics.

• Designed scalable architecture for new analytics products supporting the games-analytics expansion.
• Built partnerships with research institutions and clients to drive product innovation.
• Mentored junior engineers and set development goals to grow team capability.

Founded an indie studio and shipped a first-person puzzle game across four platforms.

• Founded the studio and released Standpoint on PC, Mac, Linux and Xbox One.
• Sole programmer on the core technology, leading an international team of artists, designers and musicians.
• Managed relationships with contractors, outsourcing studios and technology partners.